Krug Bier & Austria – Pub Posters design
Back in Brazil, the beer company Austria (that also holds the Krug Bier brand) commissioned me to design a series of posters to decorate pubs and bars around the city, as part of their branding.
This was a fun project to work on, especially considering that I had been given full creative freedom, with the only constraints being limited time and the directive of using Austrian symbols on some posters.
During my research, I’ve decided to represent Austria by the use of its flag colours, map, landscape and national animal, the Black Eagle.
TTG Outsource Printing – Website Design
Being commissioned to create a website for TTG – a company that provides B2B printing services – my decision was to showcase the human element interacting with those technologies.
Wordpress was used as the CMS platform, in which I’ve personally provided 6 hours of training for a team from the client’s office.
Tratenge Construction – Institutional Ad
This is a small construction company back in Brazil. But even being small, they have a variety of properties being build at a time, with most of the mix consisting of condos and apartment buildings.
After some brainstorming I suggested this magazine ad to focus on the special care and attention they provide to each and every customer, with their priority being to make every buyer happy.
Without a big budget, a client like this requires a quick, assertive and efficient job, with art direction playing a big part in the overall work.
A planned colour palette helps setting up the mood and the right curation of stock images helps connecting with the intended target.
See you Upstairs – Story Illustration, Design & Web Animation
I truly enjoy working with illustrations and concept design (including character development) while translating those into a interactive digital piece.
Every part of this was done by me from scratch, except pre-existent js and css animation libraries (but even those were tweaked and remixed in order to create desired effects).
Atmosphere – Branding
Atmosphere is a retail store, specialized in camping gear, outdoor sports and travelling accessories.
A rebranding project for Campaign’s class, the main challenge here was to rethink their logo and toolkit.
In order to revamp the brand’s visual style, some research was needed, as well as a re-alignment with their intended target, generating a new philosophy for the company.
Humaine Society – Campaign
People engage in animal abuse all around the world, for many different reasons, none of them are acceptable.
Humaine Society International believes that compassion for animals is a natural human condition regardless of culture, money, or political system. Promoting an awareness of this compassion, however, can be challenging.
Even though this was student work, I took this campaign with all the seriousness in the matter in order to create some irony to provoke an emotional reaction.
Manual rendering keeps the material more organic, giving it personality and the “human touch”. Vectoring allows the material to be more versatile, scalable and a little cleaner.